Digital Marketing

AESTHETIC PRACTITIONERS

How to find Keywords and Hashtags for Aesthetic Practitioners

If your home is anything like mine, as soon as you come through the front door you’re already being put through a production line of feed me, play with me and read to me!

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So Finding the time to do keyword research has to be quick and accurate, so I can still pull off dinner that is edible.

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Digital marketers will more than likely be using a software like @sproutsocial, @moz or even @google keyword planner.

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Saving 💰and ⏰is the name of my game, so here are a few short cuts you can take and still get the same results:

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1️⃣Use your treatments; listen to what your clients call them and make sure you are using the same language.

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2️⃣Download Keywords Everywhere, it’s a chrome extension that tells you everything you need to know about the keyword.

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3️⃣Volume, just like #lips volume matters, try and use keywords that have a volume of over 200 as this is an indicator of popularity.

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You can also apply this method to finding hashtags on Instagram that you can also use across Facebook, LinkedIn and Twitter. Hashtags act as social keywords that allow a wider audience outside of your network to discover your content.

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Don’t believe me, here are some stats from @socialbakers for you: Posts with 1 or 2 hashtags averaged 593 interactionsPosts with 3 to 5 hashtags averaged 416 interactionsPosts with 6 to 10 hashtags averaged 307 interactionsPosts with more than 10 hashtags averaged 188 interactions.

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1️⃣Write down 25 hashtags that are relevant to your audience.

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2️⃣Use 5 per post

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3️⃣Check the explorer page for each post to see where your post ranked.

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By doing this you can start to narrow down what hashtags get your post in front of your clients.

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Please don’t forget to like and share, comment below!


#aestheticpractitioners #nurse #aesthetics #lipfillers

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