Digital Marketing

AESTHETIC PRACTITIONERS

3 Things all Aesthetic Practitioners should be posting on Instagram & Facebook 💋


Do you struggle with knowing what to post on Instagram and Facebook? It's the same story, it gets to that time again ⏰, your scrolling through your competitors page and your mind draws a blank. "Argghhh what should I post on Instagram, when should I post on Facebook"?


Sound familiar🤨?


Most practitioners don’t like posting content because they don’t know what to post or where to find it. Having a content plan and strategy will provide you with the direction and tell you what to post and when.

With Instagram being a hot bed for getting new clients, using the platform to its full advantage will ensure you never miss out to your competitors again. If you haven’t got your plan sorted and need a temporary strategy here are 3 things all aesthetic practitioners should be posting.


Number 1: 📹 Video of treatment

Using video to demonstrate how the procedure is performed will provide potential clients with key insights into what to expect. Adding a treatment video on your profile page can increase conversions by 80%. Studies show that 74% of users who watched an explainer - video about a treatment subsequently bought it. So better start crafting your exciting videos now!




Number 2: 👱‍ Client testimonial

Having a client post about how great they feel and look after having their treatment, done by you, is the greatest form of word of mouth you can expect.

According to recent statistics up to 95% of us now say that they look at reviews online before making a purchase.


This is known as social proof, and it’s one of the most powerful ways to influence and persuade people, especially when it comes to landing clients and closing more sales.



Number 3: 💉Botox Quotes

Quotes can generate up to 100 likes per post when coupled with great hashtags. Botox quotes are typically used to make fun of the negative comments often associated with having aesthetic treatments. Why not use positive motivational messenging to show your clients your personality in only a few short words.



Well there you have it, 3 good things all aesthetic practitioners should be posting that you can use today if your are struggling to figure out what to post.


💡Remember to include at up-to 30 hashtags, add your location of your ideal clients and tag at least 3 influencers in to the posts.

Thank you 😊 so much for reading my blog, if you want help developing a strategy and content plan please email me hello@datapuzzle.co.uk

Please don’t forget to like ❤️ and share 👍!


Credit: @pintrestuk

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